Win Hearts and Minds
To win the hearts and minds of any audience, master the three V’s of presentation. Introduction The three V’s of presentation — Why visual, vocal, and verbal skills are essential, but not equally important.
1. Visual skills — Looking good—the most important of the delivery skills. • Eye contact — Learn the simple secret of instant credibility. • Facial expression — Why you must smile more than you do. • Gestures — What to do and what not to do with your hands. • Appearance — The three rules of dress that promote credibility. • Movement — Learn the one essential move that telegraphs confidence. • Posture and staging — How and where to stand—there is only one place.
2. Vocal skills — Sounding good—the three dimensions of your voice. • Dimension 1. Volume — Your most important vocal quality—and most people abuse it. • Dimension 2. Rate and pausing — People who tell you to slow down are wrong. • Dimension 3. Pitch — How to get the “music” into your voice. • Diction, ums and uhs — Speak clearly. And rid yourself of these once and for all.
3. Verbal skills — Making sense. Follow the IMPACT process and format: • Introduction — Provide instant interest and context for your message. • Main point — Frame your message in two sentences: (1) a big idea and (2) a call to action. • Points — Support your main point with support points—an agenda, credenda, or procedure. • Analysis — Support, expand, and explain your points with details. • Conclusion — Repeat your big idea and expand upon your call to action at the end. • Tag line — After a Q&A session, come back with power. • Designing visuals — Design effective slides.